One of the first adopters for Stack of Brands initiative was ledvonal.hu a leading online traders of LED lighting equipment in Hungary. LEDvonal is trading with over 6000 part numbers / SKU's uploaded to its web store.
Its challenge has always been how to add fast more products while keeping update the existing portfolio. We asked Nikolett Poncsák, the Marketing Manager of LEDvonal about those challenges in more detail and she was prompt to point out the most important ones:
- As we strive to keep our end user well informed about every product we keep in our web store, mass product import does not have a play in our business model. We upload each and every product manually, we add detailed product description, list the relevant product properties and even give hints on the application of the products. That is a labor intensive process and it is a limitation to add as many products as we would like to.
- Maintaining the appropriate stock level for the most of those 6000 products is a challenge, especially when it comes to which size? which color? which sub-variants, etc.
- Import just the right quantity from our vendors from Far-East or monitor the stock levels of our vendors within Europe is another time and energy consuming exercise.
- Long transit times when it comes to import the products from Far-East.
- Keep up the right product mix in our portfolio that covers most of the demands and applications of our customers.
... and she could go on and on. These are usually the challenges we hear from our partners and it is exciting to hear back how Nestix Inc's PDF2cart™ solution helps them. This was the case with Niki as well. As she pointed out: "We have have been eager to integrate your PDF2cart™ API into our web store and when we saw how it works, we selected literally almost all the Brands from your Stack since we realised that this is the easiest and fastest way to extend our 6000-SKU portfolio with another 40,000+ items. No need to upload products one-by-one. Each catalog contains all the relevant information that our end users need and it is fast to browse, zoom-out/zoom-in and once they find the product they need, they can put it in the web cart and order it instantly right on our web store. This is amazing!"
LEDvonal has integrated the PDF2cart™API and made it available to their end users very conveniently through several buttons, links banner, etc. The most obvious is the floating button at the bottom of their every page as highlighted with green arrow on the screen shot below:
Why don't just click that "Gyartoi katalogusok" button and see it yourself PDF2cart™in action.